Sherlock Holmes explained to Watson that “Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth”.
The same applies to finding success. If the obvious courses of action have not worked, it might be time to try another approach, regardless of how unexpected it seems.
Einstein put it slightly differently, “It is insanity to carry out the same behaviour repeatedly and expect different outcomes”.
These quotes are just another way to say that the challenges you face in your business today are the clues to the changes you need to make to succeed in the future.
The first thing we do when we sit down to help you understand your business better is list all the things that you think are problems.
We do not focus on failure so that we can stay away from it, we focus on the dynamics of the process so we can understand it better. The more examples of failure that you have, the better view of the real process we should be able to form.