An ecommerce venture, designed to provide a retail platform for the many cottage industries, inventors and entrepreneurs on the northern NSW Coast who had little business and ecommerce experience and limited access to markets in the city.
It suffered from being a second (or sixth) string project when my focus was on radio, politics and comedy but battled on to become the Byron Green Building Centre of which I still own five percent.
In terms of technology and ecommerce, it did not do anything particularly innovative, though we did find a work around to some problems with sharing of postage and delivery information.
It did, however, reinforce my determination to build systems that aggregate and share content across disparate platforms and provide a commerce framework that allows networks of collaboration instead of the hub and spoke affiliate model created by the likes of Amazon, freelancer.com, ebay, et al.