Ebono Institute was hired to pull together a 45 second ad for the 2013 conference based on the title Looking back – Looking forward and making use of the footage from previous conferences.
A review of the previous footage revealed few compelling images and so a script was developed based on the notion of looking back – looking forward. We found some fantastic archival footage that fitted the concept and selected a key 10 seconds of that to build the advertisement around.
To save the client money, the development was staged with the board having approval at script, storyboard and first cut stage. Thefirst cut went for final treatment at a professional studio at a fraction of the price that a full studio would have charged for development from scratch.
Footage was sourced from a range of places including:-